16 Lead Magnets

A complete content ecosystem built for both sides of the transaction
01
Silver Tsunami Opportunity Report

6M Boomer businesses hitting the market. What it means and how to position yourself to buy one.
5–8 page PDF

02
Why Smart People Buy Businesses Instead of Building Them

Startups fail 90% of the time. Buying flips those odds. One page, highly shareable, built for LinkedIn organic reach.
1-page infographic

03
From Athlete to Owner: The Business Acquisition Playbook for Pros in Transition

Your competitive edge doesn’t retire when you do. How former athletes use acquisition to build post-game wealth.
6–10 page guide

04
6 Steps to Buy Your First Business (Without Losing Your Shirt)

Plain-English roadmap from search to close, even if you’ve never owned a business before.
Visual checklist PDF

05
The Business Buyer’s Buy Box Worksheet

Before you look at a single listing, know exactly what you’re looking for. Fill this out first.
Fillable 1-page PDF

06
10 Questions You Must Ask Before Buying Any Business

Most buyers get burned because they asked the wrong questions or none at all. Here are the 10 that matter most.
Fillable 1-page PDF

07
The SDE Recasting Cheat Sheet

Sellers hide profit in their expenses. Here’s how to find it and use it to negotiate a better deal.
1-page PDF with example

08
The Business Acquisition Due Diligence Checklist

The 40+ items to verify before you sign anything. Financials, operations, legal, and people. Nothing skipped.
Multi-page checklist PDF

01
Is Your Business Ready to Sell? The Owner’s Self-Assessment

10 questions that reveal whether your business is sell able today and what’s standing in the way if it isn’t.
Interactive PDF / quiz

02
The Silver Tsunami Seller’s Window: Why 2026 May Be Your Best Shot

Demand is surging. Buyers are funded. The window won’t stay open forever. A plain-English case for timing your exit now.
2-page PDF

03
What Your Business Is Actually Worth (And Why You’re Probably Wrong)

Most owners overvalue or undervalue their business. Here’s how buyers actually calculate what they’ll pay and how to close the gap.
Short guide PDF

04
The Exit Planning Roadmap: 5 Things to Do Before You List

Owners who prep for 12–18 months before listing sell faster, at higher multiples, with fewer deal blow-ups.
5-step checklist PDF

05
How to Increase Your Business’s Sale Price Before You List

The 7 value drivers buyers pay a premium for and how to build them in before you go to market.
Guide PDF

06
Owner’s Guide to the Deal Process: From First Call to Close

What to expect at every stage: NDA, CIM, LOI, due diligence, SBA approval, closing. No surprises.
Process map PDF

07
The Seller’s Deal Structure Decoder

Cash at close vs seller notes vs earnouts vs equity rollovers explained in plain English so you know what you’re agreeing to.
1-page reference PDF

08
Legacy Transfer Checklist: Protecting What You’ve Built When You Walk Away

Employees, customers, community, and culture. How to ensure the business thrives after you’re gone and negotiate that into the deal.
Checklist + narrative PDF

The Acquisition Checklist

47 points to vet your next business before you sign anything.

The exact due-diligence framework used across 12 acquisitions. Free. No fluff.

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The Acquisition Checklist

47 points to vet your next business before signing anything

The exact due diligence framework used across 12 acquisitions. Free. No fluff.